Social Media Secrets Revealed.
byRaise your hand: How many of you are stuck in the PUSHING TOO MUCH INFORMATION trap of social media? Right, just as I expected…too…
Brand Strategy
The Heart and Soul of Your Law Firm | What Vendor Relationships Reveal
byToday a package of materials from a new client of mine arrived overnight, first AM delivery. The delivery surprised me and exceeded my expectation…
New Spice Guy | Study Like a Scholar, Scholar
byThe first time I saw the new Old Spice commercial I chuckled and said to my friend, that’s clever, good branding. Great appeal. Well,…
Can a Law Firm Truly Differentiate?
byWhat are you doing to differentiate your law firm in a highly competitive market? Differentiation is the process of distinguishing products or services to…
What Law Firms Can Learn About Delivering Happiness from Tony Hsieh | CEO Zappos
byIn these changing times, we all need fresh ideas and inspiration. Delivering Happiness delivers. Tony Hsieh’s recently released book, Delivering Happiness | A Path to…
Law Firm Branding: Hocus Pocus or Results?
byBaker McKenzie beat Skadden in gross revenues in the 2010 AmLaw 200 list taking over the top spot for the first time since 1994….
Amazon: The Disney of Delivery
byWhere does your law firm stack up? Are you creating experiences or are you delivering “business as usual?” I wish I had some really…
Fear of Facebook Part III : Fan Pages for Law Firms?
by“There’s a lot of business done in country clubs, but you’ll never see a company open a booth in the club’s dining room. Instead,…
It's a BRAND new year: The Anatomy of a Law Firm Brand
byThere’s been a curious amount of discussion among law firm marketers, this New Year, about branding. When it comes to launching brand campaigns for…