How to Be Your Own Editor: Secret tips revealed for writing clean, concise articles and blog posts
byWriting well is an art. Mastering it takes a lifetime, and the sharp eye of a keen professional editor can help. But if you…
Blog Tips
How To Write An Essay Style Blog Post
byAs the Virtual Marketing Officer predicted in an early 2009 post, social and digital content marketing has become a very important—even critical—marketing investment for you and your law…
Seven simple organic SEO tactics for non-technical bloggers
byIf you’ve ever run a search on organic SEO tactics you’ll know that hundreds of bloggers and SEO specialists cover the SEO topic; enough…
Top Ranked Blogs Get Passed Over By The 2014 ABA Blawg 100
bySanta’s got a list. He’s checking it twice. Every “list” deserves a little scrutiny—a second look? Well, here’s to that… In a few weeks…
“Ghostwriter? That is unethical,” says the law firm marketing director to the ghost.
byEvery writer knows that writing takes time. Behind what looks like a simple article, presentation, speech, memo, proposal, blog post, or legal brief may…
Essential Ingredients for Your Blog Post
byLaw blogger: Do you blog because you are trying to engage with in-house counsel, journalists, prospective clients, and other interested parties? And how is…
The State of Digital Marketing: Information overload
by“Make sure your firm’s blogs are relevant, compelling and timely because in-house counsel are reading them.” That’s the word from GreenTarget’s newly released 2014…
Breakthrough Secret Exposed: Use these five steps to increase blog ROI
byWhile teaching at Purdue University in the 1930s, professor Alan H. Monroe developed a handy way to organize sales presentations. It was so handy…
Gamify Your Web Analytics: A Low Calorie Program For Law Firm Marketers | Part I
by2013 will be remembered for many things but for those of us tethered to a sedentary routine—sitting in front of a computer—2013 may be…
Blogs Are Social Media. (Law) Bloggers Should Be More Social.
byOkay, I’ll admit it. I’m a slacker. In 2013, I added only 10 posts to my blog. But I have lots of entertaining excuses…