Mass Communicators Stare-down with Mass Communications
With transparency and authenticity I think sponsored conversations are an economical and more effective mass communication for law firms. Do you think we’re ready for it?
Web Site Renovations – Part II
If you’ve got a decent architecture and a serviceable content management system, a face-lift or resurfacing may be just enough to get you through till the next generation of the Web hits the market.
Web Site Renovations vs. Extreme Law Firm Makeover
More often than not these days, I am speaking with law firms who are interested in renovating their Web sites –getting a face lift…
Land the Position You WANT
The panel brought perspectives from their experiences in firms sized from 50 attorneys to 3,000 attorneys. Together they’ve logged thousands and thousands of hours in-house at law firms and cover ground from JD to MBA, and from law firm administration to Global CMO.
Getting The Product Off The Shelves.
Here are a few recent scenarios of how firms are managing their inventory in 2009.
* Firm #1 is downsizing to clear the warehouses of unused inventory. They hope to absorb the initial loss of income over the next year.
* Firm #2 is reducing prices. They hope to sell more time at lower prices and thus break even.
* Firm #3 is working harder to move the product off the shelves because they know clients still need what they’re selling. And, they’re still in the business to make a profit come hell or high water.
VMO Social Computing Checklist- Part III
awsuits involving blogs are heating up. The social computing space is a fertile ground for legal actions because blogging is rife with opinions about companies and individuals. If untrue, those statements jump the line of opinion, and land square in the realm of libel or other actionable causes.
VMO Checklist for Social Online Toolbox – Part II
Social media exposes firms to significant risks including serious damage to their reputation or the outcomes of the cases they may be working on or even impact their clients’ interests if not kept in check.
The VMO Checklist. 25 Practical Moves for Social Computing.
The social computing space continues to evolve. The following checklist outlines key actions that CMOs and Communications Directors should consider implementing to maintain a successful and risk averse presence on the social Internet. There are 25 items in the CMO Social Internet Checklist. Here are the first 12.
How to Manage Social Computing In Your Law Firm
This is the first of five parts of posts that offer insight into managing social computing in the law firm. There are thousands upon thousands of applications and software tools that leverage the Internet. Social tools are just one variety.
The Internet Has Changed Everything
Without a sense of urgency, law firm management will not see the investment in this medium as mission critical. Yet, as history shows, once the precedent is set and measured by their competition, most will come rushing in. Can you think of any law firm that doesn’t have a Web site? Or use email?