Jayne Navarre

Business DevelopmentFebruary 19, 2009<February 19, 2009

How Important Are Referrals?

When is the last time you went up to a stranger on the street and asked them to recommend an attorney who could handle an acquisition you’re thinking about? Or a car? A vacation destination? A doctor? Hmmm.

Career, Law Firm CMOFebruary 18, 2009<February 18, 2009

What Do Law Firms Really Need From their CMO?

The role of the CMO only gets complicated when management committees, hiring committees, marketing partners, recruiters, (even the candidates themselves), and the list goes on, do not understand or exploit this simple fact.