Energize your practice, elevate your marketing efforts and win new clients without adding fixed overhead or burdening yourself with added responsibility. Deploy the affordable expertise of a deeply experienced “virtual marketing director” to spearhead projects or oversee your whole marketing function—even while you’re searching for the right new marketing director.

I am a legal-marketing veteran and former national Legal Marketing Association officer with some 15 years front line law firm experience:

• directing strategy, business development and communications, and
• providing hands-on know-how in more than a dozen different disciplines, including identity packages, positioning, Web sites, search engine marketing and optimization, newsletters, public relations, business development coaching, event planning, and more.

Through a mix of on-site and off-site service and supervision, the VMO helps law firms of all sizes focus, rationalize and maximize their marketing efforts and expenditures with fresh insight instead of trial-and-error.  I can do the same for you—and help boost your bottom line with high-level, in-depth expertise at reasonable rates.

Here’s a sample of what VMO can do for you:

Upgrade your marketing communications

• Branding and positioning -develop, add clarity, design, write, promote
• Web Sites -sophisticated to simple, optimization, analytics, search marketing
• Blogs -build, establish tone and style, promote, coach, editing and writing
• Ads -Design, copy writing, placement
• Brochures -annual reports, invitations, announcements
• Newsletters -electronic and traditional, design, copy, editing, distribution
• Copy writing -bios, practice descriptions, articles, newsletters, speeches, presentations

Business Development Coaching

• Presentations -groups, individuals, client teams
• One-on-One -finding leads, relationship development, networking, closing sales
• Client service -client perspectives, interviewing, training, alternative billing, and more.

Planning

• Strategic marketing plans -development, implementation, follow through
• New practice launch -pre-planning, development, promotion, coaching
• Go-to-market -plans, strategy, research

Media

• Online -social media branding, profile development, placement
• Social Media -network training, policy development, reputation management, monitoring
• Offline -publicity, public relations campaigns

Infrastructure

• Staff -audits, recommendations, organization, roles, processes
• CMO -contract executive marketing role, lead in-house staff, next level guidance
• Technology –CRM, proposals, processes

Contact me for a complimentary assessment of what you need most to reach your potential in the marketplace. The VMO can also be found at Lawgravity.com and www.extremelawfirmmakeover.com