Blogging

Online Tools for Law Blogs and Other Website Owners | Alexa

Last week on VirtualMarketingOfficer.com I wrote about How To Promote Your Law Blog and it turned out to be a pretty popular post, so I figured there are enough readers who are looking for ideas in this regard—thanks to all who re-tweeted the post; Twitter was driving a lot of the traffic according to my [...]

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How To Promote Your Law Blog (or any blog)

Now that your blog is “LIVE,” you need to do some basic things to help others find you. Or give your established blog a little shove and see if traffic doesn’t improve. Submit to Giant Search Engines Even though you’ve optimized the general metadata on your blog, as well as each post, you may still [...]

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How to Write a Blog Post: content ideas for lawyers who blog.

Setting up a blog is easy. Whether you do it yourself or hire someone to do it for you, it will probably be the last easy thing you do in your life as a lawyer who blogs. The rest of your life as a lawyer who blogs will revolve around an empty white box—a box [...]

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Build a Blog – Build a Law Practice: One Lawyer’s Journey

It’s no trivial thing: the social web opens access to some amazing people that I would not otherwise had the opportunity to meet. It really works – on many levels.  It’s absolutely fascinating to me; geography, culture, time, and professional status are no longer an obstacle to growing my network. It gets more interesting every [...]

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Look Who’s Talking: Fortune 500 Companies take it to the social web in 2009

Using the social web for corporate communications and interactivity is UP, UP, UP according to a new study by the Center for Marketing Research at the University of Massachusetts, Dartmouth. The study looked specifically at Fortune 500 Companies’ usage of blogs, Twitter, podcasting and video blogging. The research, conducted by Nora Ganim Barnes, Ph.D., Eric [...]

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Got an APP-etite for Consumer Advertising Law? Arnold & Porter DELIVERS!

Now you can pick up your iPhone or Kindle and place that order… The highly regarded  Consumer Advertising Law Blog created by Arnold & Porter’s multi-disciplinary Consumer Protection & Advertising Practice Group is now available as an application for your iPhone or a download for your Kindle. When I spoke with Neil Rosenbaum, New Business [...]

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Blog Smarter. Write Media Rich Emails. Try Zemanta

I’ve mentioned Zemanta to my blog readers in an earlier post where I talked about online tools I can’t live without. Today I learned that in addition to making blog writing easier and richer, they’ve added integration into Gmail and Yahoo! Mail. If you haven’t yet looked into Zemanta, you might want to look now. [...]

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Should the managing partner of a law firm publish a blog?

How realistic is it for a law firm managing partner to publish a blog? Maybe a better question to ask is “How would a managing partner’s blog better serve the law firm’s clients, or not?” Too dangerous? Too time consuming? What for? I recently sent out a Tweet and queried my networks seeking examples of [...]

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Do Blogs Offer Value? Or, R They Just Marketing Messages?

There’s a healthy discussion over on Law.com’s Legal Blog Watch following Bob Ambrogi’s post “The Demise of the Legal Blogsphere.” The centerpiece of the discussion is a blog post by Mike Cernovich at the blog Crime & Federalism who believes the legal blogsphere has gone to pot.

Cover your ears and guard your hearts, my marketing friends, because Cernovich sums it up by blaming YOU!

He says:

“The modern legal blogosphere sucks because it’s been overrun by legal marketers, and because people who might be able to engage in actually-interesting conversations are too busy sucking up to their e-friends and e-colleagues.”

Mike Cernovich seems to think that the legal blogsphere has gone to pot. No, he’s not suggesting that legal bloggers want to legalize marijuana to solve the California deficit, rather, blogging going to pot is being “overrun by shallow marketing and exclusive cliques.”

Curiously, Ambrogi thinks he makes some good points, so you might want to link over there and ponder his thoughts and contribute to the conversation.

Cernovich’s post, according to Ambrogi, feeds off of the perspective of 11D, which offers an unflattering assessment of legal bloggers who, “have undermined the blogosphere and that both bloggers and readers are burned out.”

I admit that a recent browse through of Alltop’s Legal Category did turn up some pretty marginal, watered-down, self-serving and even lame stuff, yet, I’m not ready to concede the value of the blogsphere, both legal and otherwise.

It’s easy to dismiss the blogs that are blatantly pitching to the marketplace, so that’s a non-issue in my opinion. Read more…

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A blog without Categories? What's up with that?

I just got back from a little trip around the legal blogsphere and I was pretty surprised to find that A LOT of blogs written by lawyers and law professors don’t use Categories. What’s up with that?

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