Social Media Policy

Liablity in Social Media

I write social media policies and guidelines for law firms. Somewhere near the bottom of the 15 point executive summary I include: “Do not criticize the judiciary in any way.”  Seems obvious, right? It gets edited out sometimes. Here’s a word to the wise. The New York Times reported today on an incident where an [...]

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Making a Sticky Social Media Policy

Whether your law firm or organization has two employees or 2000 employees [or partners], having guidelines in place that set the tone for online engagement and protect your clients’, employees’ and the law firm’s well being is probably on your top ten to do list.  The “what” a policy should cover is fairly well documented [...]

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To Block or Not to Block the Social Web at Work.

Does blocking access to social networking sites at the office really work? Are social networking sites the only places of risk for companies and law firms on the new social Web?

Do you know that if your partners and employees can access blogs and other sites that allow commenting, reviewing, or streaming content (e.g. news videos or podcasts), via the firm Internet connection, you are, by default, giving them permission to participate in the social web.

Law firms need viable responses to the new way in which people are using the web. Shutting off access to social networking sites isn’t the last decision you’ll make.

So what should law firm leaders do? Here are a few suggestions that I recommend.

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Can a social media policy be too restrictive?

You know your culture better than anyone, so use that as a filter for decision-making. Every firm is different. It certainly is the administrator’s job to look for the loopholes and the worst-case scenario, BUT if you make something a bigger deal than it is, it will become exactly that. Permission based policy works better than restrictive policy.

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Strategic Social Media for Law Firms

Responsibility for what employees are saying about your law firm across social media networks is making its way to you, marketers (if it hasn’t yet).  So marketing needs to find out what employees are doing with social media. Much like a traditional media audit, a social media audit will identify whom within the organization is [...]

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20 things law firms need to have in their social media guidelines.

18) Do not use the firm logo without permission from the marketing department.
19) The best way to launch a new policy is to frame it with context. Educate everyone in your firm regarding your policy. Do a video presentation and require new employees to watch it.
20) Call Jayne at LawGravity.com, she can help you make this exercise painless.

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