Marketing

Amazon: The Disney of Delivery

Where does your law firm stack up? Are you creating experiences or are you delivering “business as usual?” I wish I had some really good excuse for not publishing to my blog in over a week; like I tripped, fell and broke both my hands. But I don’t. Fact is, I’m still in the belly [...]

2 comments Read the full article →

A Friday Diversion: Criminal Lawyers Online

I’m in the last phase of preparing the manuscript of my forthcoming book, social.lawyer: Transforming business development, new media, new tools and the social web for lawyers. Exactly seven days from NOW my wonderful publisher, West Publishing, a division of Thomson Reuters, is expecting the delivery of my baby. I’m about to POP! So today, [...]

1 comment Read the full article →

Fear of Facebook Part III : Fan Pages for Law Firms?

“There’s a lot of business done in country clubs, but you’ll never see a company open a booth in the club’s dining room. Instead, individual business people network quietly there, blending into the scene and using the social atmosphere to their advantage. That’s how I feel about Facebook, at least for now. Individual lawyers and [...]

1 comment Read the full article →

Fear of Facebook? You decide.

“Should I be on Facebook?” That is the first question lawyers often ask me these days. Followed by: “Should I trust Facebook?” and “Is Facebook really worth my time for business development?” My answer is an enthusiastic YES! but….. …..only in the hands of a conscientious user who takes the time to understand the population, [...]

8 comments Read the full article →

The Social Web Revolution and Law Firm Marketing Professionals

While no longer a novelty to Tweet a conference in social media circles, (see #SWSX), for the legal industry it is ground breaking. Just a short year ago we only had a handful of people experimenting with the tools during the Legal Marketing Association’s annual conference. This year we had an amazing group of social [...]

0 comments Read the full article →

What’s in a Social Media Plan for Law Firms and Other Horse Races

Folks, the 24th running of the Annual Legal Marketing Association Conference, Grade 1 Stakes, hosted this year Denver, Colorado is about to take off…..they’re all loaded and they’re……OFF! Out in the lead is Pre-Conference Session, followed on the rail by Darling Nathan, Twitter, and #LMA10, neck in neck for third is Tweet-Up, Your Honor Award [...]

0 comments Read the full article →

Got an APP-etite for Consumer Advertising Law? Arnold & Porter DELIVERS!

Now you can pick up your iPhone or Kindle and place that order… The highly regarded Consumer Advertising Law Blog created by Arnold & Porter’s multi-disciplinary Consumer Protection & Advertising Practice Group is now available as an application for your iPhone or a download for your Kindle. When I spoke with Neil Rosenbaum, New Business [...]

4 comments Read the full article →

How General Counsel Evaluates and Hires Law Firms: Marketing Partner Forum Recap

The joint 2009 price tag on outside legal services for three large corporations is enough to run a small country—Office Depot: 12 million (excluding an SEC action); Wal-Mart: 315 million; BJ’s Wholesale Club: 9 million—and these numbers represent significant revenue for the hundreds of law firms that serve them. No surprise that the general counsel [...]

15 comments Read the full article →

Stay Tuned…Marketing Partners Forum (#MPF)

Just a quick note before I leave Miami this morning and take the long trip north to Palm Beach Florida for the Marketing Partner’s Forum. I’ll be covering the event here on the VMO and on Twitter #MPF. I hope you’ll subscribe to VMO via email, grab the feed, or follow #MPF on Twitter—@melaniegreen (Baker [...]

1 comment Read the full article →

It's a BRAND new year: The Anatomy of a Law Firm Brand

There’s been a curious amount of discussion among law firm marketers, this New Year, about branding. When it comes to launching brand campaigns for law firms, the past two years have been as flat as the world before Magellan. It seemed as if everyone locked down the steering wheel and few boats left the harbor. [...]

4 comments Read the full article →

← Previous Entries

Next Entries →