From the category archives:

Marketing

Fear of Facebook? You decide.

“Should I be on Facebook?” That is the first question lawyers often ask me these days. Followed by: “Should I trust Facebook?” and “Is Facebook really worth my time for business development?” My answer is an enthusiastic YES! but….. …..only in the hands of a conscientious user who takes the time to understand the population, [...]

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The Social Web Revolution and Law Firm Marketing Professionals

While no longer a novelty to Tweet a conference in social media circles, (see #SWSX), for the legal industry it is ground breaking. Just a short year ago we only had a handful of people experimenting with the tools during the Legal Marketing Association’s annual conference. This year we had an amazing group of social [...]

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What’s in a Social Media Plan for Law Firms and Other Horse Races

Folks, the 24th running of the Annual Legal Marketing Association Conference, Grade 1 Stakes, hosted this year Denver, Colorado is about to take off…..they’re all loaded and they’re……OFF! Out in the lead is Pre-Conference Session, followed on the rail by Darling Nathan, Twitter, and #LMA10, neck in neck for third is Tweet-Up, Your Honor Award [...]

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Got an APP-etite for Consumer Advertising Law? Arnold & Porter DELIVERS!

Now you can pick up your iPhone or Kindle and place that order… The highly regarded  Consumer Advertising Law Blog created by Arnold & Porter’s multi-disciplinary Consumer Protection & Advertising Practice Group is now available as an application for your iPhone or a download for your Kindle. When I spoke with Neil Rosenbaum, New Business [...]

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How General Counsel Evaluates and Hires Law Firms: Marketing Partner Forum Recap

The joint 2009 price tag on outside legal services for three large corporations is enough to run a small country—Office Depot: 12 million (excluding an SEC action); Wal-Mart: 315 million; BJ’s Wholesale Club: 9 million—and these numbers represent significant revenue for the hundreds of law firms that serve them.  No surprise that the general counsel [...]

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Stay Tuned…Marketing Partners Forum (#MPF)

Just a quick note before I leave Miami this morning and take the long trip north to Palm Beach Florida for the Marketing Partner’s Forum. I’ll be covering the event here on the VMO and on Twitter #MPF. I hope you’ll subscribe to VMO via email, grab the feed, or follow #MPF on Twitter—@melaniegreen (Baker [...]

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It's a BRAND new year: The Anatomy of a Law Firm Brand

There’s been a curious amount of discussion among law firm marketers, this New Year, about branding. When it comes to launching brand campaigns for law firms, the past two years have been as flat as the world before Magellan. It seemed as if everyone locked down the steering wheel and few boats left the harbor. [...]

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Pictures worth a thousand words. Presentation Ideas.

I met Carly Calkins @marketercalkins on Twitter. I’m not affiliated with Carly or her company, Total Attorneys, in fact we even compete in a few areas, but I  can’t resist giving a shout-out to the uber creative infographics found on her blog at FancyStats.com. We’re design snobs that won’t be caught dead with boring charts [...]

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Social Touchpoints for Your 2010 Marketing Plans

Law firms may need to play catch up if they don’t start integrating social technologies into their marketing, client service and business development mix in 2010. In the late 90’s, the word “touch-point” was frequently heard in legal marketing conversations. There was even a session on it at the LMA annual conference. No longer a [...]

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Is Social Networking right for me?

I knew it had to happen. Up until this point I wholeheartedly believed that any business could benefit from greater exposure by participating on the social Web, but today I advised a company that the social web is not the right place for them to be investing their time, at least at this time. As [...]

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