Marketing

Proskauer Rose goes Mac daddy? | Attorneys to be Outfitted with iPads

The AmLaw Daily reports that Proskauer Rose announced on Wednesday that the firm plans to supply the bulk of its 700-plus lawyers with iPad 2′s. I’m a straying out of my comfort zone in this post today—I am not a hardwired techie—but I am all for technologies that enrich our lives and improve the way [...]

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Social Media Placement | Publishing vs. Networking

What social media sites work best for lawyers? I am often asked the question, what social media sites work best for lawyers? My response: the choice is really quite simple—there are only two—publishing or networking. Don’t focus on the fact that there are hundreds of social media sites and services to choose from. Focus on [...]

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Just Being Social | by Jay Strother for Legal Management March/April Edition

If you’re looking for the latest “buzz” about social media ethics and professional responsibility for lawyers (and their employees), I highly recommend Jay Strother’s article, Just Being Social, published in the March/April edition of Legal Management, a publication of the Association of Legal Administrators. In addition to offering an excellent primer on the issues, the [...]

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Social Media for Lawyers Examined | Try a little context.

Are you still trying to get your arms around social media? Still feeling uncertain about it’s usefulness in marketing your practice or for networking your referral sources? You’ve probably attended webinars, conference sessions, read whitepapers, articles, blog posts, and maybe even books, to try to find the most simple, direct answer to “what should I [...]

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Social Nation | by Barry Libert [Book Review]

Everyone seems to be asking, what’s next for social media — we’ve got our LinkedIn profiles in place, we’re blogging, we’re posting on Facebook, we’ve got YouTube videos, podcast syndication, and we send out Tweets from both individual and law firm accounts, now what? Try Community. It’s time to trade the “casting-your-giant-net-hoping-something-will-swim-in-to–it” only approach to [...]

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The Heart and Soul of Your Law Firm | What Vendor Relationships Reveal

Today a package of materials from a new client of mine arrived overnight, first AM delivery. The delivery surprised me and exceeded my expectation as our scheduled meeting is weeks away. There was nothing urgent about me receiving the materials, but it sure was nice to have them in hand so far in advance. Then [...]

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Facebook | Does the goldrush mentality on Wall Street have implications for law firm marketing?

I found this news alert from the Wall Street Journal fascinating on a couple of accounts: “Interest in shares of Facebook is so strong that Goldman Sachs plans to stop soliciting interest from potential investors on Thursday, after the securities firm received orders worth several billion dollars.” (Link to article -subscription may be required – [...]

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Content and Community | What I’m doing with social media in 2011

Looking back – Looking forward. Social media and social networking platforms open up doors to new relationships and often work well as tools for marketing – broad distribution, top of mind impact, and exposure for expertise. However, looking back on my social media involvement during 2010, these two uses actually had the least impact on [...]

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Law Firm Twitter Accounts

There’s a lot more interest in Twitter from law firms these days. We know that individual lawyers are having success using the micro-blogging service for gaining exposure and access to extremely broad networks of interested parties, including prospects, clients, and the media. But, what about law firm Twitter accounts? What kind of feedback is the [...]

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Does your law firm need a “social agency?”

As social media channels grow and the “what should we be doing” buzz slowly moves across the legal marketing industry, more legal marketing professionals and law firm leaders are asking, do we need to hire an agency? If you’re big enough or serious enough, you probably do. And according to some of the heavy hitters [...]

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