Marketing

Tech Lexicon: Most confusing terms of the decade

And now for something REALLY fun…. This post may not be directly important to your work as a marketer or lawyer, but I’m pretty sure you’ve heard or read many of these words in one context or another, and may even be wondering what they mean. The Cloud? Social Discovery? SOA? De-dupe? SoLoMo? Robust? Emoticon? [...]

0 comments Read the full article →

WordPress Plugin for Viewing Your Blog Website on Mobile Devices

Is your blog and/or website mobile friendly? The New iPad release today reminded me that NOW is the time to “get your mobile on.” Most of our law firm websites and blogs were developed to be viewed on a horizontal rectangle. But a mobile device is smaller and most of all vertical. Sure, touch screen [...]

1 comment Read the full article →

Update: In-House Counsel Lawyers Social Media Use Grows

Greentarget, Zeughauser Group and Inside Counsel magazine just released survey data that updates their oft quoted 2010 findings on how corporate, in-house law departments are using social media with The 2012 In-House Counsel New Media Engagement Survey. (News release below.) Just 19 months ago the ‘power users’ were the under-40 crowd. Today, the survey shows [...]

0 comments Read the full article →

Inspiration for a New Year | Bringing great projects to life

There are two fatal errors that keep great projects from coming to life: Not finishing Not starting —Buddha A DEEP BREATH OF LIFE Early last year I took a yoga class at Florida Keys Community College. While I was far from a good student, having missed more than half the classes, the small investment I [...]

0 comments Read the full article →

Holiday eCards, law firms, lawyers and one person’s opinion

Sending a digital eCard to a huge database list of “everyone,” without taking a moment to… reflect that behind each name is a real person, jot a simple note, and add a hand written signature… …is equivalent to diet mashed potatoes. If you’re going to serve mashed potatoes without the butter, milk, salt, and gravy, [...]

2 comments Read the full article →

info@yourlawfirm.com | Is it working?

How can we help you? How can we help you? That was the message preceding a “request for information” form in the Contact Us section of a noteworthy B2B company website I recently visited. Ten days ago I filled out that form and requested specific information or a return phone call regarding a webdesign project [...]

2 comments Read the full article →

Online Tools for Law Blogs and Other Website Owners | Alexa

Last week on VirtualMarketingOfficer.com I wrote about How To Promote Your Law Blog and it turned out to be a pretty popular post, so I figured there are enough readers who are looking for ideas in this regard—thanks to all who re-tweeted the post; Twitter was driving a lot of the traffic according to my [...]

2 comments Read the full article →

How To Promote Your Law Blog (or any blog)

Now that your blog is “LIVE,” you need to do some basic things to help others find you. Or give your established blog a little shove and see if traffic doesn’t improve. Submit to Giant Search Engines Even though you’ve optimized the general metadata on your blog, as well as each post, you may still [...]

3 comments Read the full article →

Can a Law Firm Become a Social Business?

How are you preparing to take your law firm into the “Social Business” era? Perhaps this is the first time you’ve heard the term used? Here’s a definition: Social Businesses combine fully integrated sets of tools, channels, and processes with people that embrace and cultivate a spirit of collaboration and community throughout the organization—both internally [...]

8 comments Read the full article →

← Previous Entries