Facebook Friday

Facebook IPO | A Take-away Idea for Law Firm Strategy

Potential buyers got their first look at Facebook financials yesterday, which showed the company produced a $1 billion profit last year from $3.71 billion in revenues. The company derives 85% of those revenues from advertising, with the rest from social gaming and other fees. The initial public offering could value the social network between $75 [...]

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Facebook | Does the goldrush mentality on Wall Street have implications for law firm marketing?

I found this news alert from the Wall Street Journal fascinating on a couple of accounts: “Interest in shares of Facebook is so strong that Goldman Sachs plans to stop soliciting interest from potential investors on Thursday, after the securities firm received orders worth several billion dollars.” (Link to article -subscription may be required – [...]

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Do your law firm employees have a right to free speech on Facebook? Legal Case Filed by NLRB

Last week the National Labor Relations Board launched a legal case asserting that employees have a right to free speech on Facebook. It announced that it had filed a complaint against an ambulance service that fired an emergency medical technician, accusing her, among other things, of violating a policy that bars employees from depicting the [...]

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Fear of Facebook: Part II: How to use Facebook privacy settings

Facebook estimates that only 20% of its members take advantage of the privacy features. As a business professional using Facebook, privacy settings allow you to manage your network so you can speak discreetly to certain Friends, like co-workers or family members, as opposed to other “Friends” like bosses or professional colleagues. Last week I posted [...]

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Fear of Facebook? You decide.

“Should I be on Facebook?” That is the first question lawyers often ask me these days. Followed by: “Should I trust Facebook?” and “Is Facebook really worth my time for business development?” My answer is an enthusiastic YES! but….. …..only in the hands of a conscientious user who takes the time to understand the population, [...]

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WARNING: New Facebook Privacy Settings Need Your Attention Now!

Just when you thought it was safe to play in the online sandbox – bam! Facebook dumps a load of broken glass into it. This week Facebook announced that they made “changes to give you more control.” Truth is they actually made changes that give you less control over the content you share with your [...]

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FACEBOOK: FOR BUSINESS

Instead of just cutting off workplace access to Facebook —the poster child for questionable business networking activity— I suggest you take a step back and get a better plan. Why? Let’s say you’re a lawyer, an accountant, or a sales person and someone in your organization decides that you are no longer allowed to be [...]

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Make Your Own Twitter Dashboard With iGoogle.

A lot of my friends like TweetDeck for managing Twitter on their desktop. I like it too and recommend it over other 3rd party services I’ve tried. However, when it comes to flexibility AND simplicity, the best Twitter dashboard is the one I created using iGoogle. Here it is in a nutshell. First open your [...]

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