Communications

Update: In-House Counsel Lawyers Social Media Use Grows

Greentarget, Zeughauser Group and Inside Counsel magazine just released survey data that updates their oft quoted 2010 findings on how corporate, in-house law departments are using social media with The 2012 In-House Counsel New Media Engagement Survey. (News release below.) Just 19 months ago the ‘power users’ were the under-40 crowd. Today, the survey shows [...]

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Holiday eCards, law firms, lawyers and one person’s opinion

Sending a digital eCard to a huge database list of “everyone,” without taking a moment to… reflect that behind each name is a real person, jot a simple note, and add a hand written signature… …is equivalent to diet mashed potatoes. If you’re going to serve mashed potatoes without the butter, milk, salt, and gravy, [...]

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info@yourlawfirm.com | Is it working?

How can we help you? How can we help you? That was the message preceding a “request for information” form in the Contact Us section of a noteworthy B2B company website I recently visited. Ten days ago I filled out that form and requested specific information or a return phone call regarding a webdesign project [...]

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Law Firm Management Ideas | The Benevolent Dictator

Listening to a law firm administrator explain how he handles internally sensitive issues at his law firm over a business dinner one evening, I remarked, “You’re a benevolent dictator! Sounds like it’s working for you! Management by consensus may be an easier path, but it is a sure path to confusion, or worse, inaction, right?” [...]

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Social Media Secrets Revealed.

Raise your hand: How many of you are stuck in the PUSHING TOO MUCH INFORMATION trap of social media? Right, just as I expected…too many. Pushing information on social media is like using a garden rake to comb your hair. It’s the wrong tool for the job. Just today, while explaining the finer details of [...]

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Facebook for Lawyers: Don’t overlook the efficiency and power of a network on Facebook

The other day, I added a “new” Friend to my Facebook network, someone I see maybe once a year at a professional gathering. I thought: This is great. Can it get any easier to stay in touch and up to speed on what’s going on in her life so that the next time we meet [...]

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The Elevator Speech Updated | Small Message, Big Impact

Terri L. Sjodin is a speech geek. Her experience on her speech and debate teams in high school and college laid the groundwork for her 2011 book, “Small Message, Big Impact: How to put the power of the elevator speech effect to work for you.” Persuasive and instructional, Ms. Sjodin nails it. (Disclaimer #1: I [...]

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Enchantment | The Art of Changing Hearts, Minds, and Actions | Guy Kawasaki

Unique instruction in this book for serious law firm marketers, technologists, administrators, personnel directors, etc. who want to get their ideas to “come across better” and be heard (and heeded) more often. Guy Kawasaki, known for his dynamic thought leadership, delivers what I believe will be helpful for lawyers who want to move beyond mere [...]

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Navigating The Social Web | A Very Large Marketplace

Conversations in the Marketplace In the purest sense the social Web is a very large marketplace populated by people who come and go for the purpose of engaging in conversations about things they do, make, think about, and care about, and of course to buy or sell things. The majority of your conversations in any [...]

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Does your law firm need a “social agency?”

As social media channels grow and the “what should we be doing” buzz slowly moves across the legal marketing industry, more legal marketing professionals and law firm leaders are asking, do we need to hire an agency? If you’re big enough or serious enough, you probably do. And according to some of the heavy hitters [...]

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