From the category archives:

Strategy

Amazon: The Disney of Delivery

Where does your law firm stack up? Are you creating experiences or are you delivering “business as usual?” I wish I had some really good excuse for not publishing to my blog in over a week; like I tripped, fell and broke both my hands. But I don’t. Fact is, I’m still in the belly [...]

2 comments Read the full article →

Lawyers: Get Your Social Web Strategy On

Image via Wikipedia If you’re a lawyer or other legal industry professional engaging on the social web I’d love to hear about your social web strategy for engagement. Why? Because next month I’ll be speaking at the Legal Marketing Association’s Annual Conference in Denver along with  Progressive Marketing Blog author, Russell Lawson of Sands Anderson [...]

6 comments Read the full article →

What IS Twitter, really?

It’s time to reassess Twitter. Is it a conversation or just another channel in the communications tool box? What’s the value proposition today? Has it evolved for the better or what? I’m looking for your help in answering those questions. For those of us in the trenches; e.g. conveying to busy (or non-busy for that [...]

5 comments Read the full article →

Social Touchpoints for Your 2010 Marketing Plans

Law firms may need to play catch up if they don’t start integrating social technologies into their marketing, client service and business development mix in 2010. In the late 90’s, the word “touch-point” was frequently heard in legal marketing conversations. There was even a session on it at the LMA annual conference. No longer a [...]

1 comment Read the full article →

Beyond social networking: The business of law

The social Web has revolutionized the way consumers are learning about their health related issues and choosing professionals. There is a strong correlation for law firms. It’s all about the GLUE. As Heather Milligan writes on the legal watercooler; the web enables Clients to get to know you before they ever meet you. The way [...]

0 comments Read the full article →

B-to-B Marketing Fundamentals Don't Change (Short)

2010 Marketing Plan for My Law Firm Goal – Own the first 3 Google results for my law firm; important practice keywords and individual attorneys Objectives – Fill the first 3 pages of any related search engine results with relevant “all about me” stuff. Tactics – Social media, social networking, search optimization [vodpod id=Groupvideo.3509953&w=425&h=350&fv=%26rel%3D0%26border%3D0%26] more [...]

1 comment Read the full article →

Sustainable-and valuable-social media strategy. Part II

In my last post I offered my ideas on how a law firm might approach a sustainable social media program. I suggested that you not start with the tools, but rather start with the client. Build a strategy around how prospects move through the purchase process and then choose the best tools that will help [...]

1 comment Read the full article →

Sustainable—and valuable—social media strategy. PART I

Social interaction, online and offline, is one of many ways people get connected to products and services, so it makes perfect sense that many professional services marketers are looking at social Web tools as a means to that end. However, it’s easy to make the mistake of focusing on the tools instead of your goals. [...]

0 comments Read the full article →

Strategic Marketing in Five Easy Leaps.

You don’t have to be in the AM LAW 50 to market your law firm strategically, but you can’t get there if you’re stuck in a level one, two or three marketing mindset. For many firms this means change and what better time to change than now.  If you’re already operating in Level Five, you’re [...]

0 comments Read the full article →

How to Structure a Social Media Plan

Although the slowdown is taking a different shape in different industries, much of our economy today is digital, including the way in which sophisticated consumers are researching purchases, reconnecting with distant friends, expanding business connections, and seeking value and opportunity. Makes perfect sense that marketers –would flock to where their clientele are hanging out online, participating in social media and shopping.

What do marketers need from the social Web?

Adding social media to the marketing mix is no longer the novelty it was a mere 18 months ago. With a relatively low barrier to entry and even lower price tag, suddenly online media is taking on the appearance of a feeding frenzy. Plus it’s noisy, so you need a plan.

Use the “five needs” that online media meets to help you shape your plan. Scale, Target, Measure, Adapt, and Cost

0 comments Read the full article →

← Previous Entries