Strategy

Can a Law Firm Become a Social Business?

How are you preparing to take your law firm into the “Social Business” era? Perhaps this is the first time you’ve heard the term used? Here’s a definition: Social Businesses combine fully integrated sets of tools, channels, and processes with people that embrace and cultivate a spirit of collaboration and community throughout the organization—both internally [...]

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Facebook | Does the goldrush mentality on Wall Street have implications for law firm marketing?

I found this news alert from the Wall Street Journal fascinating on a couple of accounts: “Interest in shares of Facebook is so strong that Goldman Sachs plans to stop soliciting interest from potential investors on Thursday, after the securities firm received orders worth several billion dollars.” (Link to article -subscription may be required – [...]

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Online Reputation Management: What JetBlue can teach law firms.

There are several things law firms can learn from the recent publicity of the JetBlue incident, particularly in the context of the social Web and reputation management, but three stand out. Your stakeholders want you to succeed. They want to believe that you, their law firm, do the right thing; that you’re a valuable asset [...]

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Amazon: The Disney of Delivery

Where does your law firm stack up? Are you creating experiences or are you delivering “business as usual?” I wish I had some really good excuse for not publishing to my blog in over a week; like I tripped, fell and broke both my hands. But I don’t. Fact is, I’m still in the belly [...]

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Lawyers: Get Your Social Web Strategy On

Image via Wikipedia If you’re a lawyer or other legal industry professional engaging on the social web I’d love to hear about your social web strategy for engagement. Why? Because next month I’ll be speaking at the Legal Marketing Association’s Annual Conference in Denver along with Progressive Marketing Blog author, Russell Lawson of Sands Anderson [...]

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What IS Twitter, really?

It’s time to reassess Twitter. Is it a conversation or just another channel in the communications tool box? What’s the value proposition today? Has it evolved for the better or what? I’m looking for your help in answering those questions. For those of us in the trenches; e.g. conveying to busy (or non-busy for that [...]

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Social Touchpoints for Your 2010 Marketing Plans

Law firms may need to play catch up if they don’t start integrating social technologies into their marketing, client service and business development mix in 2010. In the late 90’s, the word “touch-point” was frequently heard in legal marketing conversations. There was even a session on it at the LMA annual conference. No longer a [...]

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Beyond social networking: The business of law

The social Web has revolutionized the way consumers are learning about their health related issues and choosing professionals. There is a strong correlation for law firms. It’s all about the GLUE. As Heather Milligan writes on the legal watercooler; the web enables Clients to get to know you before they ever meet you. The way [...]

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B-to-B Marketing Fundamentals Don't Change (Short)

2010 Marketing Plan for My Law Firm Goal – Own the first 3 Google results for my law firm; important practice keywords and individual attorneys Objectives – Fill the first 3 pages of any related search engine results with relevant “all about me” stuff. Tactics – Social media, social networking, search optimization [vodpod id=Groupvideo.3509953&w=425&h=350&fv=%26rel%3D0%26border%3D0%26] more [...]

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Sustainable-and valuable-social media strategy. Part II

In my last post I offered my ideas on how a law firm might approach a sustainable social media program. I suggested that you not start with the tools, but rather start with the client. Build a strategy around how prospects move through the purchase process and then choose the best tools that will help [...]

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