Best Practices

Fear of Facebook: Part II: How to use Facebook privacy settings

Facebook estimates that only 20% of its members take advantage of the privacy features. As a business professional using Facebook, privacy settings allow you to manage your network so you can speak discreetly to certain Friends, like co-workers or family members, as opposed to other “Friends” like bosses or professional colleagues. Last week I posted [...]

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Fear of Facebook? You decide.

“Should I be on Facebook?” That is the first question lawyers often ask me these days. Followed by: “Should I trust Facebook?” and “Is Facebook really worth my time for business development?” My answer is an enthusiastic YES! but….. …..only in the hands of a conscientious user who takes the time to understand the population, [...]

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What’s in a Social Media Plan for Law Firms and Other Horse Races

Folks, the 24th running of the Annual Legal Marketing Association Conference, Grade 1 Stakes, hosted this year Denver, Colorado is about to take off…..they’re all loaded and they’re……OFF! Out in the lead is Pre-Conference Session, followed on the rail by Darling Nathan, Twitter, and #LMA10, neck in neck for third is Tweet-Up, Your Honor Award [...]

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Build a Blog – Build a Law Practice: One Lawyer’s Journey

It’s no trivial thing: the social web opens access to some amazing people that I would not otherwise had the opportunity to meet. It really works – on many levels. It’s absolutely fascinating to me; geography, culture, time, and professional status are no longer an obstacle to growing my network. It gets more interesting every [...]

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How General Counsel Evaluates and Hires Law Firms: Marketing Partner Forum Recap

The joint 2009 price tag on outside legal services for three large corporations is enough to run a small country—Office Depot: 12 million (excluding an SEC action); Wal-Mart: 315 million; BJ’s Wholesale Club: 9 million—and these numbers represent significant revenue for the hundreds of law firms that serve them. No surprise that the general counsel [...]

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Stay Tuned…Marketing Partners Forum (#MPF)

Just a quick note before I leave Miami this morning and take the long trip north to Palm Beach Florida for the Marketing Partner’s Forum. I’ll be covering the event here on the VMO and on Twitter #MPF. I hope you’ll subscribe to VMO via email, grab the feed, or follow #MPF on Twitter—@melaniegreen (Baker [...]

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WARNING: New Facebook Privacy Settings Need Your Attention Now!

Just when you thought it was safe to play in the online sandbox – bam! Facebook dumps a load of broken glass into it. This week Facebook announced that they made “changes to give you more control.” Truth is they actually made changes that give you less control over the content you share with your [...]

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Pictures worth a thousand words. Presentation Ideas.

I met Carly Calkins @marketercalkins on Twitter. I’m not affiliated with Carly or her company, Total Attorneys, in fact we even compete in a few areas, but I can’t resist giving a shout-out to the uber creative infographics found on her blog at FancyStats.com. We’re design snobs that won’t be caught dead with boring charts [...]

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Is Social Networking right for me?

I knew it had to happen. Up until this point I wholeheartedly believed that any business could benefit from greater exposure by participating on the social Web, but today I advised a company that the social web is not the right place for them to be investing their time, at least at this time. As [...]

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Searching for a better search? 5 easy steps: search, save time and get targeted results.

You probably rely heavily on the Internet to do business related research. Did you know that all searches are not created equal? You can search the Internet to maximize results and minimize noise by using targeted search engines and with little effort you can get results that are on point for specific goals. I promise, [...]

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