http://virtualmarketingofficer.com/2010/07/new-spice-guy-study-like-a-scholar-scholar/ Marketing and Business Development for Law Firms Wed, 16 May 2012 16:13:20 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://virtualmarketingofficer.com/2010/07/new-spice-guy-study-like-a-scholar-scholar/#comment-425 Jayne Navarre Tue, 20 Jul 2010 20:23:56 +0000 http://virtualmarketingofficer.com/?p=2094#comment-425 Ah, the big dilemma. Some of the stuff we do on the social Web is just not that productive in terms of sales. Good news is that what's good for what is beginning to become more apparent, helping us to make more informed decisions on where to be and what to do while we're there. If I were Old Spice and was getting poor product reviews and great branding reviews I'd start asking people to help build a better product.... Ah, the big dilemma. Some of the stuff we do on the social Web is just not that productive in terms of sales. Good news is that what’s good for what is beginning to become more apparent, helping us to make more informed decisions on where to be and what to do while we’re there. If I were Old Spice and was getting poor product reviews and great branding reviews I’d start asking people to help build a better product….

]]> http://virtualmarketingofficer.com/2010/07/new-spice-guy-study-like-a-scholar-scholar/#comment-424 Heather Morse-Milligan Tue, 20 Jul 2010 20:16:09 +0000 http://virtualmarketingofficer.com/?p=2094#comment-424 It's a great viral ad. I just read (somewhere, must track it down) that everyone LOVES the ad, but not the body wash. So, Old Spice is getting name recognition, the actor is getting fame ... but it's not converting into new product sales. It’s a great viral ad. I just read (somewhere, must track it down) that everyone LOVES the ad, but not the body wash. So, Old Spice is getting name recognition, the actor is getting fame … but it’s not converting into new product sales.

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