Comments on: Social Web “consumption, familiarity and use” by in-house lawyers: survey released http://virtualmarketingofficer.com/2010/05/social-web-consumption-familiarity-and-use-by-in-house-lawyers-survey-released/ Marketing and Business Development for Law Firms Wed, 16 May 2012 16:13:20 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Peek Inside the In-House Counsel Suite - AEC Forensics http://virtualmarketingofficer.com/2010/05/social-web-consumption-familiarity-and-use-by-in-house-lawyers-survey-released/#comment-437 Peek Inside the In-House Counsel Suite - AEC Forensics Wed, 28 Jul 2010 19:34:02 +0000 http://virtualmarketingofficer.com/?p=1852#comment-437 [...] Social Web “consumption, familiarity and use” by in-house lawyers: survey released (virtualmarketingofficer.com) [...] [...] Social Web “consumption, familiarity and use” by in-house lawyers: survey released (virtualmarketingofficer.com) [...]

]]> By: How Lawyers Are Using Social Media for Real Results « Social Media Doctor http://virtualmarketingofficer.com/2010/05/social-web-consumption-familiarity-and-use-by-in-house-lawyers-survey-released/#comment-340 How Lawyers Are Using Social Media for Real Results « Social Media Doctor Tue, 01 Jun 2010 18:59:15 +0000 http://virtualmarketingofficer.com/?p=1852#comment-340 [...] Social Web “consumption, familiarity and use” by in-house lawyers: survey released (virtualmarketingofficer.com) [...] [...] Social Web “consumption, familiarity and use” by in-house lawyers: survey released (virtualmarketingofficer.com) [...]

]]> By: Jayne Navarre http://virtualmarketingofficer.com/2010/05/social-web-consumption-familiarity-and-use-by-in-house-lawyers-survey-released/#comment-325 Jayne Navarre Mon, 24 May 2010 12:20:48 +0000 http://virtualmarketingofficer.com/?p=1852#comment-325 John, Bravo to you, John, for leading the survey! Thanks for giving me, and readers, more detail on statistical validity. Would it be a stretch to assume that the other 99% had only a vague clue of what you were talking about and thus didn't want to participate? Interesting that lawyers (outside counsel and probably inside counsel) LOVE numbers and statistics. Can't do a project without having some data that says 1+2=3 and a bunch of other law firms are already doing it. However, when it comes to asking them to participate.... Look forward to the next installment. I predict we'll have another 6-12 months of solid growth, then a leveling off while the medium adjusts itself and then onward to more adoption. JN John,
Bravo to you, John, for leading the survey! Thanks for giving me, and readers, more detail on statistical validity. Would it be a stretch to assume that the other 99% had only a vague clue of what you were talking about and thus didn’t want to participate?

Interesting that lawyers (outside counsel and probably inside counsel) LOVE numbers and statistics. Can’t do a project without having some data that says 1+2=3 and a bunch of other law firms are already doing it. However, when it comes to asking them to participate….

Look forward to the next installment. I predict we’ll have another 6-12 months of solid growth, then a leveling off while the medium adjusts itself and then onward to more adoption. JN

]]> By: John Corey http://virtualmarketingofficer.com/2010/05/social-web-consumption-familiarity-and-use-by-in-house-lawyers-survey-released/#comment-324 John Corey Mon, 24 May 2010 02:49:25 +0000 http://virtualmarketingofficer.com/?p=1852#comment-324 Jane, Thank you for your post on the Corporate Counsel New Media Engagement survey. I led the study on behalf of Greentarget and wanted to address your question regarding the size of the sample which is an important issue. The survey was sent to 14,000 in-house counsel and received 164 responses, just north of a 1 percent response rate. Given our experience in conducting thought leadership-driven studies on behalf of legal and other professional services firms, statistical validity is rarely an attainable goal. Definitions of what makes a piece of research statistically valid vary greatly and these audiences (particularly in-house counsel) can be very difficult to reach and engage in research. Our goal here was not to achieve scientific validity in order to make broad, sweeping conclusions. Rather, our intent was to shed first light on attitudes and perceptions among in-house counsel toward new and emerging media which, we think, was accomplished. Additionally, our research partners at ALM Legal Intelligence, the research arm of American Lawyer Media, have assured us that a 1 percent response rate among this group is extremely good. So I hope this helps to provide some clarification on the issue. Given the immense interest in the topic of new media usage in the legal industry, we are planning to reissue the survey every six to nine months and include a combination of baseline and more substantive questions as adoption and usage behaviors continue to evolve. Over time, it is our hope that the survey will become a useful tool in helping firms to shape and inform their new media strategies. Jane,

Thank you for your post on the Corporate Counsel New Media Engagement survey. I led the study on behalf of Greentarget and wanted to address your question regarding the size of the sample which is an important issue. The survey was sent to 14,000 in-house counsel and received 164 responses, just north of a 1 percent response rate. Given our experience in conducting thought leadership-driven studies on behalf of legal and other professional services firms, statistical validity is rarely an attainable goal. Definitions of what makes a piece of research statistically valid vary greatly and these audiences (particularly in-house counsel) can be very difficult to reach and engage in research. Our goal here was not to achieve scientific validity in order to make broad, sweeping conclusions. Rather, our intent was to shed first light on attitudes and perceptions among in-house counsel toward new and emerging media which, we think, was accomplished. Additionally, our research partners at ALM Legal Intelligence, the research arm of American Lawyer Media, have assured us that a 1 percent response rate among this group is extremely good. So I hope this helps to provide some clarification on the issue. Given the immense interest in the topic of new media usage in the legal industry, we are planning to reissue the survey every six to nine months and include a combination of baseline and more substantive questions as adoption and usage behaviors continue to evolve. Over time, it is our hope that the survey will become a useful tool in helping firms to shape and inform their new media strategies.

]]> By: Lindsay Griffiths http://virtualmarketingofficer.com/2010/05/social-web-consumption-familiarity-and-use-by-in-house-lawyers-survey-released/#comment-323 Lindsay Griffiths Sat, 22 May 2010 00:21:35 +0000 http://virtualmarketingofficer.com/?p=1852#comment-323 Great post, Jayne. I wanted to comment on your point about the 164 interviewed - I started out in market research, doing mostly products testing, but I have to agree with you that the sample size here is SMALL. I thought that myself when looking through the report. So when you're talking about 22% of respondents using Twitter to evaluate firms, you're talking about 36 people. Hardly revolutionary. While I do think social media is important (and fully agree with you that it's just another TOOL and people shouldn't be running around throwing out all their other marketing/business development activities), I would have liked to see a larger sample size here. Great post, Jayne. I wanted to comment on your point about the 164 interviewed – I started out in market research, doing mostly products testing, but I have to agree with you that the sample size here is SMALL. I thought that myself when looking through the report. So when you’re talking about 22% of respondents using Twitter to evaluate firms, you’re talking about 36 people. Hardly revolutionary. While I do think social media is important (and fully agree with you that it’s just another TOOL and people shouldn’t be running around throwing out all their other marketing/business development activities), I would have liked to see a larger sample size here.

]]> By: Tweets that mention research-social-media-lawyers-inhouse-counsel -- Topsy.com http://virtualmarketingofficer.com/2010/05/social-web-consumption-familiarity-and-use-by-in-house-lawyers-survey-released/#comment-322 Tweets that mention research-social-media-lawyers-inhouse-counsel -- Topsy.com Fri, 21 May 2010 23:45:05 +0000 http://virtualmarketingofficer.com/?p=1852#comment-322 [...] This post was mentioned on Twitter by jaynenavarre and Greentarget, Greentarget. Greentarget said: More coverage of our survey on the social media habits of in-house counsels, via @jaynenavarre's blog. http://cot.ag/blZqgP [...] [...] This post was mentioned on Twitter by jaynenavarre and Greentarget, Greentarget. Greentarget said: More coverage of our survey on the social media habits of in-house counsels, via @jaynenavarre's blog. http://cot.ag/blZqgP [...]

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