Comments on: Fear of Facebook? You decide.

By: How Attorneys can Effectively use Facebook

How Attorneys can Effectively use Facebook — Sat, 11 Jun 2011 03:54:38 +0000

[...] is not the scary place that it was once thought to be-though there are some safe guards you MUST not ignore. By all means, don't act like a stooge on Facebook: Only share G rated photos and don't [...]

By: How to use Facebook to market your law practice

How to use Facebook to market your law practice — Mon, 06 Jun 2011 20:17:38 +0000

[...] is not the scary place that it was once thought to be—though there are some safe guards you MUST not ignore. By all means, don’t act like a stooge on Facebook: Only share G rated photos and don’t allow [...]

By: Jayne Navarre

Jayne Navarre — Tue, 11 Jan 2011 16:46:31 +0000

Ronne,
Happy snow day! Facebook is a just tool. And, like all marketing tools you need to invest the time in learning how to use them and this is a continuous process as new media continues to evolve. The level of success you will find is determined by the amount of time you put into it: posting, friending and reading others’ posts. So, while you may have time today, make sure you have time tomorrow and the next day to keep up with it. I find a lot of attorneys in my travels that are using it to connect to past colleagues, clients and referral sources, but again, you have to invest the time to “be there.” That being true, it’s not just about you. Facebook is best served when you interact with others’ posts and be social. It’s like the country club where business and recreation mix. So, if that sounds good, go forth!!!

By: Ronne Kaplan

Ronne Kaplan — Tue, 11 Jan 2011 15:27:04 +0000

We are in Atlanta, and I have been thinking about facebook and linked in for a long time. Since we are in the midst of the major snow storm, this maybe my “window of opportunity” to get onboard. Any suggestions would be appreciated. Thank you!

By: Fear of Facebook Part III : Fan Pages for Law Firms?

Fear of Facebook Part III : Fan Pages for Law Firms? — Thu, 01 Apr 2010 20:32:02 +0000

[...] in Brand, Facebook, Ideas, Marketing “There’s a lot of business done in country clubs, but you’ll never see a company open a booth in the club’s dining room. Instead, individual business people network quietly there, blending into the scene and using the social atmosphere to their advantage. That’s how I feel about Facebook, at least for now. Individual lawyers and strategists can get a lot of benefit from Facebook. But as soon as the firm comes in, as the firm, it somehow breaks the social rules of the medium and calls negative attention to itself. “ A comment from an attorney in response to my post from the other day…. [...]

By: Facebook Privacy Settings For Lawyers

Facebook Privacy Settings For Lawyers — Sun, 28 Mar 2010 19:40:19 +0000

[...] estimates that only 20% of its members take advantage of the privacy features. As a business professional using Facebook, privacy settings allow you to manage your network so you can speak discreetly to certain Friends, [...]

By: Jayne Navarre

Jayne Navarre — Thu, 25 Mar 2010 17:51:23 +0000

Glad to help you. I am frequently engaged to help law firms get started on the social web and after doing this for two years now I still find the task overwhelming. There are so many moving parts and deciding on what to include is always a challenge. As for the why should you care part, I always include a section on search. A lawyer’s online footprint is becoming more critical than the firm’s own website. If a lawyer doesn’t own the first page of results for their name or the firm’s name they lose credibility. Further, those results should come from articles published on third party websites, mainstream media and other activity that underscores the lawyer’s reach, influence and reputation in their practice.

Good luck with the presentation. Let me know if I can help in any way.

By: Julie Ellis

Julie Ellis — Thu, 25 Mar 2010 17:29:06 +0000

THANK YOU! Presently putting together a presentation to introduce social media to firm: What is it? Why should you care? Dos and Don’ts and Getting Started.

This is so helpful – thank you.

Julie Ellis