Comments on: It's a BRAND new year: The Anatomy of a Law Firm Brand http://virtualmarketingofficer.com/2010/01/its-a-brand-new-year-the-anatomy-of-a-law-firm-brand/ Marketing and Business Development for Law Firms Wed, 16 May 2012 16:13:20 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: virtualmarketingofficer http://virtualmarketingofficer.com/2010/01/its-a-brand-new-year-the-anatomy-of-a-law-firm-brand/#comment-76 virtualmarketingofficer Tue, 12 Jan 2010 00:30:15 +0000 http://virtualmarketingofficer.com/?p=1522#comment-76 Paul, couldn't agree more. In fact, the whole brand thing needs to be driven by the firm's desire to be simply the best at the basics. Here's a link to an article on my website about the competitive edge delivering on the basic category benefits can bring to a law firm. http://www.jaynenavarre.com/2009/04/14/everything-is-marketing/ Thanks for stopping by the VMO. Hope to see you in Denver. Paul, couldn’t agree more. In fact, the whole brand thing needs to be driven by the firm’s desire to be simply the best at the basics. Here’s a link to an article on my website about the competitive edge delivering on the basic category benefits can bring to a law firm.
http://www.jaynenavarre.com/2009/04/14/everything-is-marketing/

Thanks for stopping by the VMO. Hope to see you in Denver.

]]> By: Paul Gladen http://virtualmarketingofficer.com/2010/01/its-a-brand-new-year-the-anatomy-of-a-law-firm-brand/#comment-75 Paul Gladen Mon, 11 Jan 2010 23:51:31 +0000 http://virtualmarketingofficer.com/?p=1522#comment-75 Jayne - I particularly like the focus on enhancing client services levels. For law firms, and other business services providers, brand and reputation are about expertise, effectiveness and experience. Nobody every recommended a law firm because they have a really cool "look" - but they might recommend them for being great to work with, creative problem solvers or highly responsive. Jayne – I particularly like the focus on enhancing client services levels. For law firms, and other business services providers, brand and reputation are about expertise, effectiveness and experience. Nobody every recommended a law firm because they have a really cool “look” – but they might recommend them for being great to work with, creative problem solvers or highly responsive.

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]]> By: Otto Design & Marketing » Blog Archive » Kaufman & Canoles gets exposure on National Legal Marketing blog http://virtualmarketingofficer.com/2010/01/its-a-brand-new-year-the-anatomy-of-a-law-firm-brand/#comment-73 Otto Design & Marketing » Blog Archive » Kaufman & Canoles gets exposure on National Legal Marketing blog Mon, 11 Jan 2010 19:17:03 +0000 http://virtualmarketingofficer.com/?p=1522#comment-73 [...] a BRAND new year: The Anatomy of a Law Firm Brand http://virtualmarketingofficer.com/2010/01/11/its-a-brand-new-year-the-anatomy-of-a-law-firm-brand/ Date January 11th, 2010 Filed in Clients No Comments [...] [...] a BRAND new year: The Anatomy of a Law Firm Brand http://virtualmarketingofficer.com/2010/01/11/its-a-brand-new-year-the-anatomy-of-a-law-firm-brand/ Date January 11th, 2010 Filed in Clients No Comments [...]

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