Comments on: How General Counsel Evaluates and Hires Law Firms: Marketing Partner Forum Recap http://virtualmarketingofficer.com/2010/01/how-general-counsel-evaluates-and-hires-law-firms-marketing-partner-forum-recap/ Marketing and Business Development for Law Firms Wed, 16 May 2012 16:13:20 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Austin Texas Legal Marketing and Social Media for Lawyers http://virtualmarketingofficer.com/2010/01/how-general-counsel-evaluates-and-hires-law-firms-marketing-partner-forum-recap/#comment-1363 Austin Texas Legal Marketing and Social Media for Lawyers Sun, 27 Nov 2011 17:26:23 +0000 http://virtualmarketingofficer.com/?p=1553#comment-1363 [...] simple Google search would turn up the same information – and more – FOR [...] [...] simple Google search would turn up the same information – and more – FOR [...]

]]> By: Jayne Navarre http://virtualmarketingofficer.com/2010/01/how-general-counsel-evaluates-and-hires-law-firms-marketing-partner-forum-recap/#comment-765 Jayne Navarre Tue, 30 Aug 2011 17:27:08 +0000 http://virtualmarketingofficer.com/?p=1553#comment-765 Patrick, I love it when passive marketing happens! So good to hear you found the post. Glad it was helpful. Thanks for the comment. See you in September at the Social Media for Law Firms LIVE! Patrick,
I love it when passive marketing happens! So good to hear you found the post. Glad it was helpful. Thanks for the comment. See you in September at the Social Media for Law Firms LIVE!

]]> By: Patrick Fuller http://virtualmarketingofficer.com/2010/01/how-general-counsel-evaluates-and-hires-law-firms-marketing-partner-forum-recap/#comment-764 Patrick Fuller Tue, 30 Aug 2011 17:23:07 +0000 http://virtualmarketingofficer.com/?p=1553#comment-764 Hey Jane, great stuff. Just so you know, ran across this today helping a CMO build a case for "market knowledge" as a core piece of winning business - yes, I know what you're thinking - but hopefully you get a call or two out of this and some new business! Enjoy yourself - see you soon! PJF Hey Jane, great stuff. Just so you know, ran across this today helping a CMO build a case for “market knowledge” as a core piece of winning business – yes, I know what you’re thinking – but hopefully you get a call or two out of this and some new business!

Enjoy yourself – see you soon!

PJF

]]> By: The Best Things in Social Media Are Free « Shatterbox http://virtualmarketingofficer.com/2010/01/how-general-counsel-evaluates-and-hires-law-firms-marketing-partner-forum-recap/#comment-617 The Best Things in Social Media Are Free « Shatterbox Fri, 28 Jan 2011 06:11:31 +0000 http://virtualmarketingofficer.com/?p=1553#comment-617 [...] simple Google search would turn up the same information – and more – FOR [...] [...] simple Google search would turn up the same information – and more – FOR [...]

]]> By: Navigating Attorney Rankings and Directories | Marketing Legal Services http://virtualmarketingofficer.com/2010/01/how-general-counsel-evaluates-and-hires-law-firms-marketing-partner-forum-recap/#comment-446 Navigating Attorney Rankings and Directories | Marketing Legal Services Tue, 03 Aug 2010 21:08:10 +0000 http://virtualmarketingofficer.com/?p=1553#comment-446 [...] and address the unique value proposition” that they present as a firm.  [Thank you to Jayne Navarre for the [...] [...] and address the unique value proposition” that they present as a firm.  [Thank you to Jayne Navarre for the [...]

]]> By: Alternate Fee Agreements Meet Process Improvement http://virtualmarketingofficer.com/2010/01/how-general-counsel-evaluates-and-hires-law-firms-marketing-partner-forum-recap/#comment-352 Alternate Fee Agreements Meet Process Improvement Sat, 05 Jun 2010 20:46:01 +0000 http://virtualmarketingofficer.com/?p=1553#comment-352 [...] a founding member of LSSO and Director of Marketing at Goulston Storrs, speaking on a panel at the 2010 Marketing Partner Forum gave a number of examples how process improvement can be applied to administrative tasks in [...] [...] a founding member of LSSO and Director of Marketing at Goulston Storrs, speaking on a panel at the 2010 Marketing Partner Forum gave a number of examples how process improvement can be applied to administrative tasks in [...]

]]> By: virtualmarketingofficer http://virtualmarketingofficer.com/2010/01/how-general-counsel-evaluates-and-hires-law-firms-marketing-partner-forum-recap/#comment-86 virtualmarketingofficer Wed, 20 Jan 2010 18:35:29 +0000 http://virtualmarketingofficer.com/?p=1553#comment-86 Thanks for your comments, Saqib. Businesses all over the globe appreciate when their service providers take the time to know their business and build a relevant relationship. Good luck with your work. Thanks for your comments, Saqib. Businesses all over the globe appreciate when their service providers take the time to know their business and build a relevant relationship. Good luck with your work.

]]> By: virtualmarketingofficer http://virtualmarketingofficer.com/2010/01/how-general-counsel-evaluates-and-hires-law-firms-marketing-partner-forum-recap/#comment-85 virtualmarketingofficer Wed, 20 Jan 2010 15:43:32 +0000 http://virtualmarketingofficer.com/?p=1553#comment-85 I think it also helps to be genuinely interested in the industry! Too often I see a fake attempt at interest. Like, it would be pretty hard for me to represent a ditch digging company. I'm just not that enthused about backhoes and dump trucks! Conversely I could get very excited representing a communications enterprise, or better still a winery! Good excuse for sampling. I think it also helps to be genuinely interested in the industry! Too often I see a fake attempt at interest. Like, it would be pretty hard for me to represent a ditch digging company. I’m just not that enthused about backhoes and dump trucks! Conversely I could get very excited representing a communications enterprise, or better still a winery! Good excuse for sampling.

]]> By: virtualmarketingofficer http://virtualmarketingofficer.com/2010/01/how-general-counsel-evaluates-and-hires-law-firms-marketing-partner-forum-recap/#comment-84 virtualmarketingofficer Wed, 20 Jan 2010 15:40:20 +0000 http://virtualmarketingofficer.com/?p=1553#comment-84 Thanks Jim! Glad to see you on the VMO. I believe the most important take away from the panel was the need to follow up if you don't get the work. All three panelists said that in many cases they end up hiring the losing firms for a subsequent matter, later on, if they take the time to follow up and build a relationship! Thanks Jim! Glad to see you on the VMO. I believe the most important take away from the panel was the need to follow up if you don’t get the work. All three panelists said that in many cases they end up hiring the losing firms for a subsequent matter, later on, if they take the time to follow up and build a relationship!

]]> By: James A. Reed http://virtualmarketingofficer.com/2010/01/how-general-counsel-evaluates-and-hires-law-firms-marketing-partner-forum-recap/#comment-83 James A. Reed Wed, 20 Jan 2010 14:16:07 +0000 http://virtualmarketingofficer.com/?p=1553#comment-83 Jane--Very helpful. Thank you for sharing with those of us who did not attend. Comments track with your advice and guidance over the years. Jane–Very helpful. Thank you for sharing with those of us who did not attend. Comments track with your advice and guidance over the years.

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